673-674: Jesse Stay – Former LDS Church Social Media Lead
November 21, 2016
Jesse Stay worked for three years as leader of the LDS Church’s social media initiatives. He was the first LDS Church employee with the name “social media” in his title. His work primarily involved formulating the early Facebook and Twitter strategies for the church (including for LDS general authorities). Jesse also provided social media support to various LDS Church departments including the missionary department, public relations, genealogy, the Joseph Smith Papers project, and the “I’m a Mormon” PR campaign.
In this two-part episode, Jesse discusses:
Part 1: The evolution of Jesse’s LDS testimony, as he became aware of factual LDS history, saw the inner-workings of LDS Church headquarters, and as he struggled with the LDS church’s November LGBT policy and its direct impact on family and friends.
Part 2: Jesse discusses in-depth his experiences working two years for the LDS church as Senior Advisor of Social Media, and for one year as Director of Social Media at Deseret Digital Media.
Currently, Jesse is the founder and principal of Stay N Alive, a social media advertising and marketing agency.